N yura konko
BRANDING | WEB DESIGN | PACKAGE DESIGN

ABOUT THE PROJECT
This new organic fair-trade skincare brand, dedicated to empowering women in Africa, asked me to build a branding strategy to market to a global audience. The objective was to create a unique and powerful brand identity deeply rooted in the rich cultural heritage of the continent and strong women. Drawing inspiration from African traditional Adinkra symbols, I meticulously selected two symbolic elements and integrated them to create a unique and meaningful logo mark. Utilizing this symbol as the brand’s distinctive trademark, I extended its visual impact to the design of the skincare products’ packaging, employing a color palette of bold black and soft pink to reflect both the independence and gentle sides of women.