LUTZ & PATMOS
BRAND IDENTITY | GRAPHIC DESIGN

ABOUT THE PROJECT
As an in-house graphic designer at a knitwear brand in New York, I designed various projects from print to digital mediums including seasonal invitations, the brand’s anniversary book, marketing materials, and website. Among these projects, one of the most significant was ‘Runway for Change,’ a charity event organized by American Vogue in support of Barack Obama’s presidential campaign. For this event, I created a distinctive apparel identity infused with organic and peaceful elements, aligning seamlessly with the brand’s mission of sustainability.