AYA collectives
BRANDING | CREATIVE DIRECTION | WEB DESIGN | PRINT DESIGN | ACCESSORY DESIGN | MARKETING | SALES

ABOUT THE PROJECT
Creating the brand from its development and identity to designing a diverse product range, including bags and accessories, the core objective was to integrate tradition and modernity into a brand that reflects the vibrant world of African textiles and radiates positivity and joy to a global audience. Pop-up shops, such as the one at Isetan Shinjuku in Tokyo, played a key role in elevating brand exposure and driving direct sales. The success of AYA Collectives was recognized in the Japanese fashion industry, earning a notable feature in the Senken Fashion Newspaper as an emerging brand.